The Publisher's Privacy Policy

cars.co.uk Limited, ("The Publisher")  of the cars.co.uk website, considers the protection of your privacy to be an important business objective. Your use of our services and your trust in our professionalism is important to us. This document explains our policy in collecting information from you and how we may use that information. If you have any queries in relation to our policy please contact privacy@cars.co.uk.

The Publisher is incorporated in the United Kingdom under company registration number 04225605. We are registered under the Data Protection Act 1998 with registration number Z1671280. The Data Controller name is DMR Limited.

By using our website and related services you signify your agreement to our policy and our rules relating to the use of the website. If you are unable to accept our policy and rules then you must not use our website(s).

Our policy applies to all of the websites and online services that we operate including those that are operated under specific brand or domain names under our control. However, this policy does not extend to websites outside of our control even if we provide links or references to them or even if we have commercial agreements with their respective operators. If you move to a different website, you are advised to read the policy statement applicable to that website.

You should also review this and other policy statements periodically as we do reserve the right to change or update our policy without notification other than on this page.

The information that we collect.

We constantly try to improve the level of personalised service that we can provide to you by gathering information about your interests and requirements. In some instances we will ask you specific questions but we may also gather information by observing the type of searches you make and the way that you use the website.

Your personal information.

We will try to limit the personal information that we collect from you. Your name and email address will be requested so that we can communicate with you via the Internet when necessary. You will be given the option to opt out of marketing emails but we will inform you of significant changes to websites that you use (see below). We will not normally ask for your street address, telephone number or any other information that may identify you unless we need it for the delivery of physical goods or for validation of credit card or similar payments.

Other information.

We may automatically collect some limited information about you when you visit one of our websites. We will use cookies and other industry standard methods of identifying your computer so that we can recognise you as a returning user. A cookie is small text file that is stored on your computer by your web browser when you first visit one of our websites. It may contain any information that we choose to place there but, typically, will contain a code that tells us who you are and thus allows us to automatically recognise you when you next visit the website. All our sites allow you to opt out of this facility but we only recommend this if you share your computer with other people. Your Internet browser may be set to inhibit cookies in which case we will not be able to recognise you as a returning user.

Our use of your information.

By using one of our websites, you acknowledge and agree that the website may obtain, hold, collate, merge and use your information (including personal information) for the purpose of providing you with specific and ancillary services and for our business purposes. Our permitted uses may include but not be limited to:

• Informing you of changes to our websites, products or services, or for personalising your visits to our websites.
• Allowing information to be sent to you from business associates and other trustworthy third parties but only if you have specifically agreed to us doing so.
• Informing you of the results of searches or applications that you have initiated.
• For limited market research purposes by analyzing statistics of page usage etc.
• To assist us in the necessary management of the website and its services, including the prevention of illegal, offensive or objectionable postings and for the periodic re-validation of your interest in our services and prior to deleting your details from our records.
• For payment, accounting and any fraud prevention purposes.
• For any other purpose required or permitted by applicable law or regulation.

Sharing your information.

The Publisher may operate a central database for the various websites under its control. We will not share or disclose your personal information to any company outside the publisher's group of companies without your permission.

We may, at our sole discretion, provide third parties with aggregate statistical data about your use of our websites. Such data may include demographics such as age, interests and geographic location but will not include information that could personally identify you.

Where we gather your personal information via one of our servers located within the European Economic Area, we will not use or transfer that personal information outside of the EEA to a jurisdiction where lesser legal protection may be applicable.

We reserve the right to access and to disclose personal information to comply with applicable laws and lawful requests by statutory or other regulatory bodies.

Your rights to privacy.

Your personal information is protected in the United Kingdom by the Data Protection Act 1998 (see www.ico.gov.uk for more details). The Act provides that the information which we hold about you should be processed fairly and lawfully; should be accurate, relevant and not excessive. Where necessary, the information should be kept up-to-date, and should not be retained for longer than is necessary. We will encourage you to help us to keep your personal information current and we may periodically ask you to confirm that you wish us to continue to hold the information.

Data that is transmitted over the Internet can be vulnerable to interception and improper use. We cannot guarantee the security of your personal information in transit to and from our servers; we will however use our reasonable endeavours to provide protection through the use of industry standard encryption and security protocols.